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Gusto (formerly ZenPayroll)
Digital Marketing Manager
 
Description:

As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR. You’ll be the go-to expert on CPM purchased digital media, focusing on paid social (LinkedIn, Facebook, Twitter, Quora..etc), display, retargeting, and online video.

As a Digital Marketing Manager, you’ll work closely with our digital acquisition, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering both awareness and direct response goals.We’re looking for a talented marketer who can scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with digital media, and want to bring that to dramatically scale a disruptive company, we would love to hear from you!

Here’s what you’ll do day-to-day:

  • Devise, deploy, and optimize paid social, display, online video, and other media programs to drive customer acquisition
  • Drive reporting on effectiveness of campaigns, creatives, and the acquisition portfolio
  • Traffic creatives, manage audiences, and build campaign dashboards to ensure programs are running smoothly
  • Partner closely with internal teams, including brand design, data analytics, and growth engineering
  • Develop forecasts and budgets for digital marketing, driving and executing spend optimization decisions rapidly
  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes

Here’s what we're looking for:

  • 3+ years experience with digital marketing, including hands on experience buying and optimizing, ideally with a focus on paid social, display, or video
  • Experience in optimizing direct response marketing programs, while driving efficiency and meeting ROI targets
  • Strong working knowledge of Excel, including advanced functions.
  • Experience with small business marketing, subscription products, SaaS, or financial services.
  • Strong knowledge of the media industry and landscape
  • BA/BS degree from a top tier university
  • An experienced marketer of disruptive technologies
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Passionate about Gusto’s mission and the impact we can have on the world

ABOUT GUSTO

Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto’s mission is to create a world where work empowers a better life. By making complicated, impersonal business tasks simple and personal, Gusto is reimagining HR, payroll, and benefits for over 60,000 companies nationwide. Gusto has offices in San Francisco and Denver and the company’s investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.

 
Job Location(s):
San Francisco, CA, US
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